Ericsson Startup 5G is a unique global program designed to help communications service providers (CSPs) accelerate the successful commercialization and monetization of 5G by introducing them to the right startups as consumer innovation partners. The program helps member startups to evolve their business by connecting them with CSPs around the world, providing exposure in major technology events, and sharing technical and strategic know-how. Startups also benefit from testing applications with consumers are a global scale and gain access to 25 years of consumer insights from ConsumerLab’s analytical platform and consumer research programs.

Ericsson Startup 5G aims to help CSPs by introducing them to the right consumer innovation companies and supporting the development of a go-to-market strategy to address an estimated global $3.7 trillion business opportunity within the 5G consumer market by 2030. CSPs that collaborate with Startup 5G are bolstered by Ericsson’s ConsumerLab research and analytical data, as well as exclusive access to a worldwide network of 40+ 5G startups.

Multicasting.io joins an array of innovative companies from across the globe that seek to drive 5G innovations. Ericsson’s Startup 5G Program supports the exploration and identification of innovative capabilities spanning multiple consumer segments and touching technologies in areas such as entertainment & media, gaming, sports, learning and more.

Jasmeet Sethi, Head of ConsumerLab, Ericsson Research, says: ”With access to more than 40 global startups, the program offers a unique opportunity to not only leverage actionable consumer insights from our Ericsson Research Analytical Platform but also connect with innovation partners to emerge, on top of their existing initiatives and programs.”

Last year, Ericsson released the largest global 5G consumer study to date – Five Ways to a Better 5G – capturing opinions equivalent to 1.3 billion consumers and 220 million 5G users. The report revealed that 5G is already beginning to trigger new smartphone behaviors, with 5G users spending more time on cloud gaming and augmented reality (AR) apps compared to 4G users.

Read the Ericsson ConsumerLab: Five Ways to a Better 5G report here.

For more information, to schedule a demo, or to license, integrate, or partner with MultiCasting, click the contact link below.

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User-generated content (UGC) is an ever-growing, important part of the consumer video viewing experience.  Platforms like Instagram, Youtube, Twitch, and TikTok are expanding the ability for consumers to be a part of the content creation process giving the consumer more options, personalization, and control.

“Delivering strong, digital experiences for concertgoers, fans, and consumers is more important than ever,” said Tanuj Raja, Global Head, Strategic Partnerships at Google Cloud. “To help our customers do so, we are excited to work with our partners like Multicasting.io to deliver their platform for user-generated content to the edge on Google Cloud, with Anthos and 5G connectivity, and to help customers deliver new digital experiences for consumers.”

As UGC experiences continue to evolve, new and innovative methods of video creation and distribution, as well as more scalable and higher-speed platforms like Multicasting.io, will allow the technology to flourish. Multicasting.io’s platform is designed to enable UGC applications and services to reach that next level. To create experiences for the fluid fan and personalized content view that consumers are moving towards.

By utilizing Google Cloud to deliver Multicast.io’s platform on the edge, Multicasting.io is able to provide the fastest possible connectivity to real-time multi-angle video streaming with the ability to scale to tens of thousands of simultaneous publishers and viewers.  By utilizing Multicast.io’s application SDK and platform event holders, sports leagues, venues, content, and media companies can integrate Multicast.io’s technology to create interactive experiences as part of their current or new applications. 

Delivering Multicast.io’s platform with Google Cloud on the edge enables Multicasting.io to provide never before seen real-time, simultaneous, multi-angle video publication and viewing.  Applications for viewing sports, concerts, parades, family events, and law enforcement can expand their innovative features and high-performance effectively.

Multicasting.io and Google Cloud’s mobile edge computing environment with 5G can bring an ever-growing list of experiences for content providers and consumers to life:

• Delivering enhanced capabilities to sports fans, enabling real-time viewing of events from multiple points of view via crowdsourced cameras, allowing fans to share their views and combine crowdsourced highlights and their favorite moments of the game together.  
• Allowing family and friends who cannot physically attend a wedding or event to share in the special day by viewing a multi-perspective live stream from the attendees’ views.
• Providing music fans with a more immersive concert experience from both inside and outside the event venue by putting them in places they could never imagine via 5G cameras placed in unique spots throughout the venue.  

To read more about this initiative from Google Cloud, visit their blog.

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